The North Face: In-App Messaging/Inbox
Streamlined communication with an in-app inbox for seamless access to push notifications and updates
Overview
The North Face sought to enhance user engagement and communication by introducing an in-app inbox center with the primary goal of enabling users to conveniently receive and review push notifications.
The in-app inbox center serves as a centralized hub, streamlining the notification experience for users and fostering a more seamless and personalized interaction with The North Face's offerings. Through this design initiative, the brand aimed to not only prioritize user convenience but also to establish a more direct and effective means of communication with its audience, ultimately enriching the overall user experience.
The in-app inbox center serves as a centralized hub, streamlining the notification experience for users and fostering a more seamless and personalized interaction with The North Face's offerings. Through this design initiative, the brand aimed to not only prioritize user convenience but also to establish a more direct and effective means of communication with its audience, ultimately enriching the overall user experience.
Preliminary research
The initial stage of designing this feature involved thorough research to establish best practices. This encompassed investigating the advantages of implementing an app inbox, identifying optimal strategies for its implementation, and understanding potential pitfalls to be avoided.
Competitive analysis
A comprehensive competitive analysis was undertaken to discern the strengths and weaknesses of competitors. Drawing insights from this analysis and the initial research, a set of guidelines, outlining both recommended practices and potential pitfalls, was compiled to ensure the delivery of an optimal user experience.
Exploratory designs
Several designs were generated to facilitate a thorough comparison and contrast between them
Final designs
